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Philip kotler is a professor of international marketing at the kellogg graduate school of management at northwestern university. The classic marketing management is an undisputed global bestseller an encyclopedia of marketing considered by many as the authoritative book on the subject. Philip kotler born may 27, 1931 in chicago, illinois is an american marketing author, consultant, and professor. Marketing management 14th edition, upper saddle river, nj, prentice hall. It gives insights to the more experienced readers and students. Marketing management is the gold standard marketing text because its content and organization consistently reflect the latest changes. Books by philip kotler author of marketing management. In conversation with marketing legend philip kotler duration. This worldwide bestselling book highlights the most recent trends. All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing.
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